Today's Progress: Action Section Deep Dive
Today was all about refining the Action Section, the most conversion-critical part of the LP.
I focused on enhancing clarity, relevance, and flexibility based on actual product logistics and seasonal availability.
Tabbed Purchase Types
The purchase flow is now neatly separated into three tabs:
- Immediate Delivery
- Scheduled Delivery
- Subscription
Each EC site offers different capabilities in each category.
Now, only the relevant details per tab are shown, improving signal-to-noise ratio for users.
This is a UX upgrade I’m really happy with. It keeps the interface clean, contextual, and informative.
Seasonal Message Adjustments
I also reviewed the messages shown per season to ensure accurate expectations. For example:
- The cautionary note "Sales may end depending on harvest volume." → This is now hidden during the off-season, when no harvest is expected.
Such nuance helps build trust without overwhelming users with unnecessary details.
Next Steps: Button Component & Font Fix
Up next:
Create a central
Button.tsxfile and reference it across multiple components
→ Helps maintain visual consistency and eases future style updates.Investigate font issues
→ Currently, some expected font styles are not reflected correctly in the browser. Time to dig into CSS or font loading configs.
This phase of the project reminded me:
"The more personalized and context-aware the UI, the better the user experience."
It’s not just what you show but when and to whom.
tags: frontend, nextjs, typescript, ux, portfolio
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