Today, I found myself revisiting what I thought I had completed: Step 5 – Copywriting.
Despite believing I’d finished it yesterday, the deeper I progressed, the more I felt compelled to refine the foundation.
When Moving Forward Means Looking Back
As I build each section of this LP, I’ve realized that the farther along I get, the more fragile any vague or unpolished decisions from earlier stages become. The structure begins to wobble. It’s like constructing a tower. If the lower bricks are uneven, the top becomes impossible to balance. So, I went back to re-check everything.
Dual Focus: Asparagus Sales & Farm Stay
One major point of conflict was how to handle Umemura Farm’s two key offerings:
- Direct-sale asparagus
- A countryside guesthouse ("farm stay")
Should both be featured equally? Or should the farm stay be presented as a sub-topic?
After a lot of back and forth, I decided clarity and cohesion win: the asparagus will take center stage, and the guesthouse will be introduced as a supporting feature.
Shuffling Sections for Reader Flow
I also struggled with deciding the optimal order of LP sections. What sequence makes it easiest for a first-time visitor to understand the farm, the product, and why it matters?
At some point I realized I was juggling ideas in my head far too long.
Just like the classic advice to write things out on paper when stuck, sometimes clarity comes only when we see our ideas laid out in ink.
Tomorrow, I plan to do just that: get everything on paper and start fresh with clarity.
Reflection
I’ll admit, today felt unproductive. But perhaps acknowledging what doesn’t work is also part of the process.
Every step back is a chance to move forward with more confidence.
Date: June 13, 2025
tags: portfolio, webdev, copywriting, ux, learning
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