A cancelled member isn't always a lost customer.
They may leave because of price, lack of time, or changing priorities. That's why I think a simple win-back automation workflow can be valuable for online course and membership businesses.
A basic flow:
Cancellation → Feedback → 30-day wait → New content → Return offer → Final check-in
The key is personalization.
For example, someone who cancelled because of price shouldn't receive the same message as someone who was simply too busy.
With platforms like Kajabi, automation can help manage these re-engagement journeys without manually tracking every cancelled member.
My view: don't chase cancelled customers—give the right ones a reason to return.
I explored the Kajabi win-back strategy for 2026–2027 here:
https://www.theeduassist.com/blog/kajabi-win-back-cancelled-members-automation-2026-2027/
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