What Saree Shopping Taught Me About User Behaviour

I work with data every day, funnels, drop-offs, conversions, intent signals. But oddly enough, one of the clearest lessons on user behaviour came from analysing how people shop for sarees online.

Saree shopping isn’t impulse-driven. It’s emotional, contextual, and highly filtered. And that shows up very clearly in analytics.

For example, category pages for sarees often have massive impressions but relatively low click-through rates. That’s not a failure. It usually means users are still in exploration mode. They’re comparing fabrics, occasions, colours, price bands. The decision happens slowly.

Where things get interesting is deeper in the funnel.