Companies in the DACH region use Auth0 to streamline their login flows and consolidate their user data.
Customers expect a great user experience (UX) from their web apps. They also expect the companies behind those apps to keep their personal data private and secure. The challenge for businesses in this environment is how to create a low-friction customer experience (CX) while seamlessly integrating the necessary security features, privacy features, and data flows. Data from Auth0’s global survey, including more than 2,000 consumers and 200 IT/marketing decision-makers in Germany, shows that in the DACH region, there are some mismatches between these two forces.
Nearly one-third of German consumers (31%) are more likely to sign up if an app offers biometric authentication. Yet a mere 17% of German businesses offer it. Similarly, 40% of German consumers are more likely to sign up if they can use Multi-factor Authentication (MFA), but only one in four businesses (27%) offer that security feature. These consumers also cited lengthy login and sign-up forms (42%) and entering personal information (38%) as their top frustrations with the sign-up process for new applications.
The question companies in Germany, Austria, and Switzerland need to answer is, “how do we address these mismatches when designing customer-facing web applications?” We’ve been looking at various ways Auth0 can assist in this process with our series on customer identity and access management (CIAM) in Central Europe. We’ve looked at how a robust CIAM solution can help bridge the gap between legacy and cloud-native infrastructure, as well as how organizations can have options to support their data residency needs when partnering with an identity as a service (IDaaS) provider. In this post, we’re going to discuss how three particular businesses are doing all of that, and more, with the help of Auth0.
- Bridging Legacy Systems and Digital Transformation with CIAM
- Centralize Identity For Security and Customer Experience
Using Auth0 to Bridge the Legacy-cloud Gap
According to a recent study by McKinsey, the COVID-19 pandemic accelerated the digitization of customer interactions by three years for companies in Europe. The same study found an impressive seven-year acceleration when it asked about services being digitized. While this trend started before the COVID-19 pandemic, that global event certainly sped things up for many organizations. What many are discovering is that it can be complicated to develop a single CIAM tool that can connect customers to both legacy on-prem systems and those they have already migrated to the cloud.
Auth0’s extensibility, along with the ease of integration provided by Auth0 Marketplace and low-code Actions, simplifies the process of closing this gap. Rather than developing in-house identity solutions that only work on a single asset, which leads to siloed customer data and authentication systems that are difficult to maintain, Auth0 gives you a single intuitive login box that’s connected to whatever systems a customer is supposed to have access to. And you get a single source of truth (SSoT) for your customer data, aiding in regulatory compliance as it simplifies your access to that data.
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