Revenue Strategy: "The Legacy Bridge" – Embedded API Monetization via Industrial IoT (IIoT) Middleware Vendors
1. The Core Concept
Do not sell directly to end-users (factories, hospitals, logistics firms). Instead, sell your 93 M2M API services as a standardized connectivity layer to Industrial IoT Middleware & Edge Computing Vendors who are struggling to maintain 200+ custom device drivers.
- Why this works: These vendors need to support hundreds of legacy and new device protocols (Modbus, BACnet, OPC UA, LoRaWAN, etc.) to stay competitive. Your 93 APIs represent a pre-built, maintained, and tested library of connectivity points. You become their "protocol engine," allowing them to offload R&D and maintenance costs while you earn recurring revenue per active connection.
2. WHO to Contact
Target Persona:
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