As social media platforms continue to expand and multiply, they provide new avenues for reaching and nurturing your audience. Ultimately, that can lead to more sales.
Pay Attention to Existing Customer Behavior
Use Social Media Advertising
Most social media sites know a lot about their users. A lot. You can use that data to help get your message in front of the right eyes with laser precision. If you haven’t already, you’ll want to build a social media marketing campaign and start to test.
Unsure about social media advertising? Check out the pros and cons here.
Build Community and Generate Word of Mouth
Not all social experiences need to be transactional though. Instead, you can look at sites like Facebook, Twitter, and Instagram as watering holes for your current or potential clients.
By meeting them where they already hang out, you can find a place in their lives that doesn’t feel as “salesy.” Use social media to help your clients solve problems. They will begin to regard you as the expert and come to your with similar issues in the future. They’ll also tell their friends, and both can increase your bottom line.
Promote Your Deals on Social Media
While not everyone on social media is looking to buy (not when there are so many cat videos to watch), it can be an efficient way to use promotions. Giveaways or special deals are more likely to grab your audience’s attention, which can lead to more sales.
Make Sure Your Profiles are Optimized
Think of your social media profile as a mini website for your business. It should clearly convey who you are, what you do, nd what values you stand for. Since you might not be on their radar for long, make sure you immediately resonate and connect with your ideal customer.
Be sure to treat every social media platform as an individual site too. Your audiences for each will be different, so your profiles should all be optimized according to your goals for the site.
Other Ways to Increase Sales
In addition to these three major areas, you can also improve your sales figures by trying some (or all) of the tips below.
Often, the journey is not straight from ad to sale. Instead, you find prospects and lead them along a path that eventually ends with them choosing your product or service. One of the most effective ways to nurture them through this process is email marketing.
Once you have a prospect’s email, you should keep in touch with them through an automated campaign. This helps you show them that you understand their problems and can provide a solution. For more tips, head to How to Follow Up With Your Sales Leads.
Partner with Other Businesses
Make connections with other providers in your industry. At the very least, you can refer business to one another, but you might also find ways to partner to offer unique package deals to your customers.
A restoration company, for example, could benefit from having a solid relationship with roofers and plumbers. If you’re in the business of replacing and repairing flooded carpets, you’ll get more sales by knowing the people who are first on the scene to fix the initial cause of the leak.
Offer Free Trials or Demonstrations
One of the most common objections (especially for an ongoing service or software subscription) is, “But will this work for me?” While you should try to address that in your copy, the easiest way to demonstrate the value of your service is to let customers see it for themselves.
A free trial or walkthrough demonstration shows customers exactly how much time or money they could save from your offering. You’ll want to also provide excellent customer service and training in the trial period to ensure that they use your product and that they get the most out of it.
Put a Call to Action on Your Homepage
We know that a CTA is essential for conversions on a landing page or product description. They can also be effective on your homepage because they help direct your visitor. Think about the one thing you want a visitor to your homepage to do. Call you? Fill out an inquiry form? Join your email list? Whatever the answer, make it clear on the homepage with a CTA that stands out.
Each of the tips above should help increase sales for your business, but don’t be overwhelmed by the list. Rather than trying to implement everything at once, choose one or two areas to improve on now. Once you start to see results, move on to another tip and watch your sales figures grow.