Apple Introduces Retention Messaging API for Subscriptions

Apple has launched a new feature allowing developers to implement retention messages within the subscription cancellation flow.

Key Features

• Customizable Messaging: Display text, images, or special offers to remind subscribers of the value of their subscription.
• App Store Connect Integration: Configure subscriber eligibility and wait times between messages directly in the dashboard.
• Retention Messaging API: Programmatically determine which message to display based on specific subscription metadata.

API access is currently available by request. Developers can learn more about configuring these flows through the official App Store Connect documentation.

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Source: https://developer.apple.com/news/?id=fk9ps3gv