Email drip campaigns are a series of emails that are sent or ‘dripped’ to a subscriber at a predetermined point in time called a ‘trigger event’. Email drip campaigns can keep clients and prospects engaged, and maintain open lines of communication even when agents are not directly interacting with them.
Importance of Email Drip Campaigns:
- Identify the goal:
It is very common to set a goal before starting any sort of email campaign. Here the end goal should be either to increase leads, launch a product, nurture the existing leads.
- Frequency:
Once the goal is set, the next thing should be to finalize on the timing and emails send out.
- Craft your message carefully:
Here comes the main content part which needs to look after closely. Perhaps the most crucial point of any drip campaigns. The content that you write should have maximum engagement with the audiences.
- Identify your target audience (Segmentation) :
Once you pick your goal, set your frequency, and create your message, it’s time to identify your target audience. For example, sending a lengthy welcome email to your long term clients already using your product or services does not make much sense.
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