Something I've learned working on my own and exploring products: the issue is no longer about finding tools.
It's about finding the right tool.
The market for high-quality web applications has grown into a huge variety. New web tools are launched each week, but discovery still feels like a chaotic process. In the majority of cases, it requires accidental discovery or choosing the first search result on Google.
Until it stops working, that is.
Since landing pages are geared towards selling, not comparing, and once you open 4-5 tabs with similar options, choosing becomes surprisingly hard.
It seems that there is some fundamental thing we don't have in the ecosystem compared to others, and that fundamental thing is a more systematic way to explore tools.
Recently, I've been researching projects aimed at improving the experience of finding and choosing web applications by making the entire ecosystem more discoverable. One such project is Unstore. I'm not claiming it's the solution, but it's definitely worth a look.
At this point, having the ability to create an excellent tool is just the first step. The more important part is ensuring that users can find the tool.
And that problem remains unsolved.
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