How to Measure the Effectiveness of Your Content Marketing Strategy?

Today, businesses are well aware of the incredible benefits of content marketing and know how to create high-quality content. But when it comes to measuring the outcomes of the content they produce, a lot of them don’t even know where to start.

It’s important to incorporate a measurement strategy in your content marketing initiative to find out if your efforts are generating sufficient results.

Now, you may wonder how to measure the success of your content marketing strategy. There are different metrics that you can measure for the same. Read on to know in detail about these metrics:

1. Website Traffic

The first thing you need to do is regularly measure your website traffic. You can use Google Analytics for the same. You can choose any time frame you want (weeks, months, quarters, or years).

Tip: Leverage Google Analytics to compare traffic results to the past year in order to remove the seasonality factor.

You can also get a lot of other useful information from Google Analytics. We suggest you look into these metrics as well:

A. Pageviews and Unique Pageviews

Check how many individuals viewed a specific content piece. Also, check if any of these individuals looked more than one time. Lastly, don’t forget to check the percentage of total site views that went to the specific piece of content you are checking.

B. Bounce Rate

This metric denotes how many people enter your website on the page in question and then leave without visiting other pages on your website. If you have a low bounce rate, it can mean your content is not up to the mark or you have a poor UX.

C. Average Time On Page

This metric indicates how long individuals spend reading your content and whether they are engaging with what you have written.

Tip: When you evaluate the average time on a page, ensure you keep the type of content in mind. For instance, a 2000-word thought-leadership piece, as compared to a 60-second video, will take visitors far more time to digest.

Note: If you are an agency wanting to deliver content to your clients that helps generate more organic traffic for their websites, you can partner with a reliable white label agency. The agency will produce high-quality, valuable content for your clients when you opt for their white label content services.

If you decide to avail of these services, you can get in touch with the trustable agency DashClicks.

2. Subscriber Growth

The next step you need to take to measure the effectiveness of your content marketing strategy is to keep a check on the growth of your email subscriber list.

Tip: Here’s an easy-to-use formula that will help you measure the list growth rate:

New subscribers–unsubscribes divided by the total list size of your email list.

3. Search Rankings

We all know the value of ranking on the number one page of search results. Hence, search rankings are a great way to measure your efforts.

You can use Google Search Console to continuously monitor your rankings.

4. Social Media Followers

If you see a steady rise in your social media followers, this denotes that people find the content you are sharing on social media networks to be appealing.

To aggregate social media follower data conveniently and efficiently, you can always take the help of the reliable social media management and monitoring tools available out there.

5. Click through Rate (CTR)

Another metric you need to measure is CTR for SEO and social.

For search, you can check CTR in the Google Analytics Queries report. For social media, you can use the analytics that different social networks offer.

6. Feedback

You need to collect and synthesize feedback to enhance your content’s quality and optimize its effectiveness. Feedback includes several aspects, such as reviews, phone calls, blog comments, social media shares, email, direct messages, contact form submissions, etc.

The Bottom Line

Now that you know how to measure the effectiveness of your content marketing strategy, you can start monitoring these metrics at different intervals. You can even choose your metrics according to your campaign-specific requirements. If you are an agency that wants to outsource content marketing all together, you can always get in touch with a reputed white label agency.