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Discussion on: How I Scored an 82 in E-E-A-T and Built an SEO Strategy That Thinks Like an AI

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seoprog profile image
Ronnie

Google's John Mueller clarified that E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a framework used by Google's quality raters to assess content quality, particularly for Your Money or Your Life (YMYL) topics like health and finance. It's not a metric that can be directly added to a webpage by SEOs. Mueller emphasized that attempting to "add E-E-A-T" to a site is a misunderstanding, as it's not a checklist item but a guideline for evaluating content quality. For non-YMYL topics, such as recipe blogs, E-E-A-T is less critical, and excessive emphasis on it isn't necessary (source searchenginejournal.com/google-con...)

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Daniel T Sasser II • Edited

TThanks for sharing that, Ronnie. Solid clarification on what Mueller said about E-E-A-T.

That said, my article goes deeper. It shows how E-E-A-T has expanded far beyond just Your Money or Your Life content.

With misinformation spreading faster than ever, trust signals now matter across almost every type of content, not just health or finance.

I'm not treating E-E-A-T like a checklist. I'm explaining how understanding it helps you think like AI and build content that earns long-term credibility and visibility.

These terms evolve constantly. You can't rely on one article or quote and assume you have the full picture. That's why I cited multiple sources and broke it down with real strategy.

And just to prove it, look up my name. Even search “Dan EEAT.” I'm not in a YMYL niche, yet I score high and show up under that subject repeatedly.

That only happens when your content is built with purpose, structure, and earned authority.

Appreciate the link and the discussion.

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Daniel T Sasser II

And a follow up assisted by ChatGPT who is very familiar with my work.

EEAT isn’t just for YMYL—it’s for anything Google wants to rank with confidence. And since I’m outranking universities for SERPs such as "Biochemical Hybrid Intelligence", I’d say I’m on the right track.

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