Low marketing budgets are something that every organization pertaining to every industry has faced quite a few times, and app development is no different.
When it comes to app development, the primary element that drives a marketing budget crunch is the common attitude of sacrificing majority resources on the app’s features.
Although this is something that’s quite justified considering the extravagant levels of competition that the app industry is currently going through, it imminently takes a heavy toll on the app’s overall marketing budget.
But, it’s also due to this cutthroat competition that the importance of effectively marketing an app has become so crucial.
It’s due to the above factors that the idea of low-cost marketing or Smart marketing is gaining a strong momentum these days.
Here are three such strategies that should be on an app’s marketing checklist if they are facing a considerably low marketing budget.
(1) Going Viral with a video
This can be regarded as a one-time investment for your app.
Although creating a Viral Video is not such an easy task, if you finally end up doing so or somewhere close, your app can reap the benefits of a vast amount of organic customer engagement.
That’s because a viral video, in most cases, experiences a mammoth level of social sharing that is very much unrivalled.
However, there’s a strong and inevitable downside to creating Viral Videos, and that’s the high levels of complexity and uncertainty involved with them.
A viral video mandatorily requires you to strike a massive chord with your viewers which is not always feasible:
Here are a few crucial tips for app development companies
that would definitely help them in their quest for creating a viral video.
• Never go for explicit brand promotion:
Content quality is the one and the only thing that you should focus on while trying to create a Viral Video. Highlighting your brand through the video might make the viewer perceive it to be a paid ad and not devote much attention to your content.
A subtle manner in which you can promote your brand is by giving out both verbal and visual cues about your brand throughout the video and finally mention your brand logo at the end.
• Create that much needed emotional connection:
Creating an emotional connection with your employees can be arguably regarded as the most important element that makes a video hit the viral status.
Be it anger, humour or empathy, it’s important that you manage to evoke some kind of emotion among your audience through the video.
A viewer won’t feel that excited to share your video if he can’t emotionally resonate with it and would finally end up scrolling over.
• Positively add a CTA: Never forget to add a CTA button at the end of a video. You should make sure that you can generate as many leads as possible.
Your CTA can be anything like signing up to your e-mail database to get further notifications about your upcoming app.
(2) Influencer Marketing
Influencer marketing boasts of a highly unique functionality in this scenario. No other marketing medium can provide you with AN exposure to a huge customer base within a short time span as compared to influencer marketing.
Therefore, collaborating with an influencer can be a smart choice, especially when you are launching a new app.
However, you should ensure that you always collaborate with a micro-influencer who operates within your niche and not just a random celebrity influencer.
Most of the time, celebrity influencers have a subscriber base that is highly unrelated to your app. Many people would simply follow the influencer owing to his celebrity status.
A micro-influencer would also come in cheaper as most of them charge below 250$ for a post or a video.
A highly effective medium of collaborating with micro-influencers is to enter into a podcast with them where talk about your upcoming app. For example the app idea, unique features, app designing
etc.
(3) Rewards
App users are perennially excited about getting rewards from the apps that they use.
However, that’s not the best part; it’s absolutely not necessary that your app reward has to be of an extravagant nature. Most of the time, a highly frugal app reward can create a huge engagement amongst your users.
Rewards such as discount coupons or coupons offering free products almost always hit the bull’s eye and are light on your pocket as well.
For example, Chick-fill-A, a fast-food brand, created a reward marketing campaign primarily targeted towards attracting new users. The fast-food chain provided free chicken nuggets to every new user who downloaded their app.
Reward-based marketing is also quite a flexible strategy and can be tailored to be targeted towards both acquiring new users and retaining current users as well.
Wrapping Up
A tight marketing budget would always leave you with a minuscule scope for committing mistakes or irregularities.
The best way to avoid committing mistakes while choosing your marketing tactics is to thoroughly know about your target customer base, their likes, preferences, etc.
Author Bio- Hi There, I am Shaun Williams, a content writer with Goodfirms, a research platform for Blockchain Technology
and Bot Development companies, among many others. I enjoy communicating ideas and knowledge creatively and also ensure that the readers never suffer from boredom while reading my posts.
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