Linkedin is great for B2B marketing. You can find people talking about you by tagging you - and you can go and pitch to potential customers.
In practice however very few users will tag you. Tagging someone has also fallen off on most social media platforms.
So how do you find your own brand mentions? You can do this with a social listening tool.
In this guide I'll be using Mentionkit for this. Why Mentionkit? Its purpose built for B2B workflows.
Setup Mentionkit
Create a project, add your brand or product name as a keyword, and select LinkedIn as a platform.
LinkedIn keyword monitoring will now search for those keywords 24/7.
Add the names people use
For instance, a company tracking Mcdonalds would add mcdonalds. If customers regularly use another product name, add that too, maccas in this instance.
Keywords are case insensitive. Use at least four characters and leave out quotation marks.
For a name that is also a common word, explain the product in your project description. “A deployment tool for JavaScript apps” gives the AI filter more useful context than “software company.”
Check a single mention
Once setup, you'll get mentions continously in the feed. A live Mentionkit MCP query returned a LinkedIn post by Kamil Siecla.
In the original post, he discusses a finance degree and a thesis about a SaaS startup for a brand study.
That is a brand mention worth keeping in a monitoring report even though it does not ask for help.
If you only view high-score mentions, you can hide references like this. Include both score values when checking brand coverage, then use the high-score only view when deciding which posts need a reply.
Check what the tool can see
Mentionkit will find keyword mentions from pulse articles and posts's title and body. It skips comments.
Keep this in mind when choosing a social listening tool. Different tools will have different tradeoffs.
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