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Priti Dhage
Priti Dhage

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Premium Spirits Industry to Hit $348.53 Billion by 2030: Key Trends and Insights

Premium Spirits Industry was valued at USD 174.36 Bn in 2023 and is expected to reach USD 348.53 Bn by 2030, at a CAGR of 10.4 % from 2024 to 2030.

Overview

Premium spirits are manufactured with care and high-quality ingredients and sold under any well-known brand. Consumers have high expectations for everything, including branding, packaging, processes, and materials. The increasing demand for premium beverages among millinery workers is one of the reasons propelling the global premium spirits market.

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Market Dynamics

Consumers’ preferences for higher-end spirits to accelerate market growth

People's drinking habits have changed and they are becoming more willing to pay a premium for high-quality alcoholic drinks. The ultra-premium, as well as the super-premium, blended and malt Scotch, is boosting the market across the world. The market growth is driven by increasing societal wealth, broader options for high-quality products and categories, and consumer appreciation for production.

Strong consumer demand for premium spirits to fuel market growth The continuous work pressure and imbalanced life has led to the stressful life of the millennial. As a result consumption of alcohol has increased and is expected to influence the premium spirits market growth. Consumer trends and behavior drive the market and develop meaningful packaging solutions that deliver on consumer preference and ultimately win at the shelf.

High taxes and government strict regulation policies to hamper the growth of the market The government is taxing spirits producers more heavily resulting in higher retail prices for spirits and slower sales. These restrictions and high taxes on the sale of spirits in developing countries such as India make it difficult for the spirit market to expand. However, supported by tax rationalization in a few states, which made premium better-quality products more affordable for people.

Market Segmentation

by Product Type

Whisky
Tequila
Gin
Vodka
Brandy
Rum
Others

by Source

Natural
Flavored

by Distribution Channels

Online
E-commerce Websites
Company-owned Websites
Offline
Supermarkets/ Hypermarkets
Retailers
Specialty stores
Others

by End-Users

Individual
Commercial
Restaurants
Others

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Regional Insight

The demand for premium spirits in Asia Pacific has been fueled by the region's rising health consciousness and social media usage. Customers are looking for drinks that are genuine and have a low alcohol content. Additionally, it is anticipated that the expanding cocktail culture in developing countries like China and India would expand the market for premium spirits. Throughout the projected period, the market is anticipated to rise due to customers' shifting lifestyles and preference for quality over quantity.

North America dominated the largest global Premium Spirits Market share with 40 percent in 2023 and is expected to grow at a significant CAGR over the forecast period. Consumers in the United States are spending more on their drinks in bars and restaurants and is a driving factor for market growth in the region. The U.S. is well-developed and the world’s largest economic country.

Key Players

  1. Diageo
  2. Pernod Ricard
  3. Tito’s Handmade Vodka
  4. Hitejinro Co., Ltd
  5. Brown Forman Corporation
  6. Bacardi Limited
  7. Tanduay Distillers, Inc.
  8. Allied Blenders and Distillers Pvt. Ltd. (ABD)
  9. Guizhou Moutai Wine Co., Ltd. 10.Alliance Global Group, Inc. (Emperador) 11.Roust

Competitive Landscape

Major liquor companies are making deals and reaching joint ventures to boost their offerings of spirits priced at $200-a-bottle and up, the fastest-growing segment in the $1 trillion global market for alcoholic drinks. Ultra-Premium Tequila is changing the market for the Spirit and the global market is highly competitive with the presence of various global-level players. The major companies have been witnessing significant growth of their premium brands. Similarly, Pernod Ricard, Rémy Cointreau, and Suntory Group are also influencing the considerable growth in the high-end product segments, and hence focusing on premiumization.

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