MVP software development is an effective way to get the product to the market. It helps the team by validating the product assumptions and assessing users’ behavior towards features that would add value. Considering the example of a B2B audience, building a user persona clarifies which product will work best for which industry. Further, user personas can help in selling the story of the product as they inspire empathy for the customers.
Steps to Build a Minimum Viable Persona
The rationale behind building a persona is to cover the process from research to the development of a product that will resonate with the target audience. The core areas to be considered are:
- Finding Users
- Building a Hypothesis
- Verification
- Finding Patterns
- Constructing Personas
- Defining Situations
- Validation and Buy-in
- Dissemination of Knowledge
- Creating Scenarios
- On-Going Development
Note: These steps need not be followed in a project if the team is aware of the outlines and consequences.
So, just like Minimum Viable Product, Minimum Viable Persona brings the most actionable information about users to the fore by fictionally representing different user types. Seeing how users react helps funnel features for future iterations of the MVP software development.
For more insights, read our blog “How MVP Development Filters User Needs.”
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