Hi, this is Annie from the SoftlyWished team in Toronto. Today, I want to talk about something that often gets overlooked in AI discussions: the emotional side of automation.
Most AI tools race toward complexity—more features, more knobs, more settings. But as creators, developers, and makers, we know that complex tools don’t always create better outcomes.
Sometimes they just create friction.
What actually matters is how easily someone can express themselves through technology.
And that’s where emotional AI is heading:
toward tools that give people clarity, not confusion…
confidence, not overwhelm…
connection, not performance pressure.
At SoftlyWished, we’ve seen this firsthand. When someone writes a heartfelt message and watches it transform into a short, human-edited video, they aren’t impressed by complexity. They’re moved by how simply their feelings finally came to life.
The next wave of AI won’t be defined by “How many features can we add?”
It will be defined by How human can we help people feel while using it?
And in that sense, simplicity isn’t just a UX choice —
it’s emotional design.
If you're curious about how simple emotional AI can be used in real creative workflows, you can explore examples at softlywished.com.
Thanks for reading — and if you’re working on something in the emotional AI space, I’d love to learn from it too.
— Annie from SoftlyWished
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