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Discussion on: We should have an email for each website

 
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Nguyen Kim Son

Thanks again for your input and I really understand some of the points (they are the reason SimpleLogin was born 😅).

I agree with that. However, if the gain I get from adding that additional risk of putting another service provider in my e-mail-chain is minimal, why should I bother with adding that risk in the first place? That's the point I'm trying to make.

I would say the gain here is subjective and for some people (me included of course 😉), it's worth adding an element in the chain to have all the advantages that email aliases bring. At the same time I also recommend my friends to NOT use SimpleLogin for more important stuffs like government, school, family.

a) The alias creation is actually really fast with browser extension, usually less than 2,3 clicks. Regarding this UX, SimpleLogin browser extension is actually behind the others as we don't want to ask too much permission from users. It's true that the Finding, evaluating, registering step is still to be done at the beginning though.

b) True. At the same time, I would not use a free service with unlimited alias as a service itself needs to be sustainable.

c) Thanks for the info! Would definitely checkout this RFC!

d) I can't talk for all services (some of them actually make an error here but this is a different story) but SimpleLogin aliases are actually completely random and there is no way to "link" between them. There's no risk of data cross-referencing.

About the use of email by advertisers, I used to work in advertising company before and from what I see, any data that we can get our hand on is precious. Cookie is hard, especially with Apple putting more and more constraints (which is a good thing for users) and doesn't work with multi devices (i.e. how to know this smartphone user is the same as the laptop one). Email in this case stays as a most reliable common field.