TikTok’s new Bulletin Boards aren’t just a fresh feature — they signal a deeper shift in how content will live and evolve on the platform.
Instead of disappearing content and fleeting trends, Bulletin Boards allow creators to organize themed collections, similar to Instagram’s Highlights, but designed for TikTok’s flow. This helps creators build a long-term identity, rather than just ride on short-term engagement spikes.
This shift could change how creators plan, post, and build trust, and it may put pressure on Instagram to rethink how its content sticks.
If you're curious how this compares to Instagram or what creators might do with it, we unpacked the details over at SquaredTech.
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