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Discussion on: How do I compete with Wix, SquareSpace, and WordPress as a freelancer?

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Scott Simontis

You should know your value proposition by heart. If we were stuck in an elevator for 30 seconds together, what would you tell me to convince me that I'm gonna regret it if I don't get your contact information right then and there?

Why do they want a website? "Because it seems like everyone else is doing it." Sounds like we have a branding issue, and they need some guidance creating a consistent corporate brand that is reflected by their values. They need a website which consistently applies that branding so they have a chance to consistently apply the values they have promised when they start to get work after you help them create a marketing strategy.

Maybe they don't need that killer app written they keep talking about. Maybe they need to hear that honestly with a quick tip on where they should probably be pouring all their time and money right now. It might not lead to any work that minute, but I don't forget about people who are honest and willing to share information even if they had nothing to gain from it. If their business blows up and they do need an app, hopefully they remember what they learned from you and call you first thing.

You'll always have people arguing that things are too expensive and it's a waste of time and oxygen with some of those people. You only devalue yourself by giving in. 60% of the costs of a program are in maintenance, are they ready to pay for that when they outsource the app and it comes back full of bugs? Do they have an incredibly grandiose vision which you can help them turn into a tiny Proof of Concept at your normal rate? Maybe you will cut your rate a little, with the understanding that their project is lowest on your priority rate and you are going to need 6 months to finish it instead of the usual three. Having the ability to redirect your focus could be incredibly valuable for yourself at the moment if you are working with a demanding gig already or working hard to attract a certain new client.