I worked for a startup which did TDD right from the start. We launched on time, and has one (yes one) defect on launch day. It's always faster to get to market with tidy code which can be refactored, bug fixed etc with confidence - no one wants to get to market first with a product that doesn't work (that's a good way to kill a startup) unless of course you're in that weird world (hello social media) where your users don't care if the software doesn't work very well or fails occasionally. I've yet to work in that space after 30 years.
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I worked for a startup which did TDD right from the start. We launched on time, and has one (yes one) defect on launch day. It's always faster to get to market with tidy code which can be refactored, bug fixed etc with confidence - no one wants to get to market first with a product that doesn't work (that's a good way to kill a startup) unless of course you're in that weird world (hello social media) where your users don't care if the software doesn't work very well or fails occasionally. I've yet to work in that space after 30 years.