Once your company begins to grow out of the casual teamwork stage, execution monitoring becomes difficult. When there were 50 people in the office, you could easily walk around and see what everyone was doing.
But now that you have teams working across various departments and time zones, you don't really get to see what's going on anymore.
You are keeping track of progress through status updates that say everything is going well until a big deadline is missed, a product launch is delayed by three months, or an important customer deal fails because three different teams didn't know they were getting in the way of each other.
This is not your fault, and you didn't fail in trying. The systems that worked well before can't manage the complicated tasks you're facing now.
You’ve brought on skilled workers, put money into project management tools, and increased the number of meetings you hold. Still, you find it harder to see if your company will meet its promises.
The difference between what your dashboards display and what is really happening has grown very large. You are making decisions worth millions of dollars based on information that is already outdated by the time you receive it.
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