Most SaaS leadership teams think they have execution under control because their dashboards are green.
They keep tabs on tasks, chart progress and hold teams accountable.
But somehow, quarterly objectives still fall between the cracks and by the time leadership figures out that something is broken, it’s far too late to course correct.
The hard truth is, traditional execution tracking software wasn’t made for the complexity of today’s B2B SaaS businesses.
These apps are great for telling you what went wrong yesterday, but they’re in the dark about what is about to go wrong tomorrow.
Execution Tracking Works... Until SaaS Complexity Kicks In
When your company had 50 employees, keeping track of tasks was simple.
You could easily tell who was working on what, the deadlines were clear, and any delays were easy to spot.
As your SaaS company grows beyond 200 employees, a key change takes place.
Your working environment turns into a network of connections between different parts. The product requires engineering. Engineering requires product specifications.
Sales require marketing materials. To sell a product, marketing requires its features.
To ensure customer satisfaction, we must fix bugs at the same time we develop new features.
The success of one team relies on the work of another team, but old tracking tools often see each team as separate from the others.
Research from McKinsey shows that 70 percent of change initiatives do not meet their goals.
The main reason for this isn't bad planning; it's the lack of clear execution. Your teams aren't struggling because they are lazy or not skilled.
They are struggling because the hidden connections between their work are not obvious until one of those connections breaks.
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