During the chaos of planning and executing a BFCM strategy, a few important elements might get overlooked. These are a few items that could get overlooked and cost you sales.
Sold Out Products
Start by creating the different templates for each collection of products. Then, map out the templates and collections for other people to understand.
You want to promote products that are similar to the sold out products. For example, if you are selling dog food, you want to have a template of alternative dog food products. If your store sells cat food too, you want to have a different template for cat food.
Discount Codes
Discount codes are the heart and soul of BFCM. Many people will be using your store’s discount code the weekend of BFCM. People are expecting the codes to work, if they don’t they will find a store that has working discount codes.
If a discount code is not working, the customer discovers the issue during checkout. That means your store lost an almost guaranteed sale because of a minor mistake.
Set discount codes to be live a few days before BFCM. Then, make the end date a few days after BFCM, maybe Wednesday. After creating the code, create a test customer to verify the code will get applied to the cart.
Email Automation
A store’s email automations might have an error. To avoid this issue, test the automations before BFCM.
Create a fake customer and send the fake customer a welcome email. Then, create a fake transaction and send them a confirmation and thank you email.
Collection Pages
Collection Pages are some visitors' introduction to a Shopify store through SEO. Collections and products aligning allow new visitors to find the products they’re looking for. If a new visitor has an easy time navigating the store, the chances of a sale increase.
Review collections to verify the right products are in each collection.
Mobile Friendliness
It's hard to believe but many stores still do not use a responsive Shopify theme. The simplest solution to this issue is to use the Dawn theme, provided by Shopify.
Although, if you’re reading this your store is most likely mobile friendly.
Mobile friendly does not only mean being able to navigate the website on a phone, but complete the transaction on the phone too.
Once I bought a carry-on bag at 3am, in a haze. The only reason I completed the transaction and didn’t wait is because I was able to use Apple Pay to complete the transaction. I didn’t need to go and grab my wallet. The lesson, mobile friendliness matters.
Update Apps
According to Amazon, every 100 milliseconds of added load time can decrease sales by 1%, while a 100 millisecond decrease in load time can increase sales by 1%.
Shopify Apps can increase load time, the solution? Audit your apps. Uninstall apps that are not being used.
Then, update the apps you do use to the latest versions. An out of date app can cause page time-outs because the app is not compatible with the theme.
Forms
A Shopify Merchant can use forms as a method of interacting with customers and potential customers. Forms can collect emails and give visitors an opportunity to give feedback
Use forms to save a step and use separate forms for different products. The separate forms will make the process of segmenting the email list quicker.
Before you get an uptick in traffic, make sure the forms work. Sometimes the wrong form ID might get used and the email goes to the wrong segment. Or doesn’t work at all.
Check form IDs to verify they’re correct. Then, submit an email address to all the different forms. If the email does not show up in the segment, fix the error. Don’t forget to delete the test emails from the segments when you are done. Sending out emails to test emails could hurt your email list’s quality score.
Conclusion
If you forget one of these “quick wins” it will not hurt your store for BFCM. But, these simple elements, add up and multiple missed “quick wins” can lead to lost sales.
Originally published at https://convertifyapps.com
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