Agreed, channel–intent mismatch is often the root cause. I’d break it down by source/medium and then further by query or audience intent to isolate variance in RPS. If high-intent segments underperform, that’s a copy/UX issue. If low-intent segments dominate, that’s a targeting/channel problem. Usually, it’s a mix of both.
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Agreed, channel–intent mismatch is often the root cause. I’d break it down by source/medium and then further by query or audience intent to isolate variance in RPS. If high-intent segments underperform, that’s a copy/UX issue. If low-intent segments dominate, that’s a targeting/channel problem. Usually, it’s a mix of both.