DEV Community

Discussion on: Your landing page isn't converting because of copy, not design

Collapse
 
swiftcopy profile image
Swift Copy

Agreed, channel–intent mismatch is often the root cause. I’d break it down by source/medium and then further by query or audience intent to isolate variance in RPS. If high-intent segments underperform, that’s a copy/UX issue. If low-intent segments dominate, that’s a targeting/channel problem. Usually, it’s a mix of both.