Creating a great website template or UI kit is only the beginning. The next challenge is getting it in front of the people who actually need it.
For designers and developers, there are now dozens of places to sell, showcase, distribute, or promote digital products. Some are large marketplaces, some specialize in a particular technology, and others focus primarily on helping creators get discovered.
This guide covers more than 20 platforms worth considering if you create website templates, UI kits, landing pages, design systems, or other digital resources.
What Makes a Good Platform for Selling Templates?
Before choosing a platform, consider five things:
Audience: Does the platform already attract the people who might buy your product?
Product fit: Is it designed for your type of template or UI resource?
Fees: Understand commissions, subscriptions, payment processing, and other costs.
Competition: A large audience is useful, but you'll also be competing with many other creators.
Discovery: Can potential customers actually find your work?
The best strategy is often to use several platforms for different purposes rather than relying on one.
ThemeForest
ThemeForest is one of the most established marketplaces for website themes and templates. Its catalog includes WordPress themes, HTML templates, ecommerce resources, admin dashboards, and other web products.
Its established audience can be valuable, although competition is significant.
Best for: WordPress themes, HTML templates, and website themes.
Creative Market
Creative Market is focused on a wide range of creative resources. Designers can distribute fonts, graphics, templates, mockups, illustrations, and other digital assets.
Best for: Design assets, graphics, fonts, templates, and creative resources.
UI8
UI8 is particularly relevant to UI and product designers. Its ecosystem focuses on high-quality UI kits, design systems, icons, wireframes, and other interface resources.
Best for: UI kits, design systems, interface resources, and premium design assets.
Framer Marketplace
Framer's ecosystem provides opportunities for creators building templates specifically for Framer.
This is particularly relevant for designers creating marketing sites, landing pages, portfolios, and startup websites.
Best for: Framer templates.
Webflow Marketplace
Webflow is another important ecosystem for template creators.
Designers who create Webflow templates can reach users who are already looking for websites they can customize inside Webflow.
Best for: Webflow templates.
Figma Community
Figma Community is primarily a sharing and discovery environment rather than a conventional marketplace.
However, it is highly relevant to UI designers creating components, design systems, wireframes, UI kits, and other Figma resources.
Best for: Figma resources, UI kits, components, and design systems.
Gumroad
Gumroad is popular among independent creators who want to sell digital products directly to their audience.
It can be particularly useful when you already have an audience through social media, a newsletter, or your own website.
Best for: Independent digital creators and downloadable products.
Lemon Squeezy
Lemon Squeezy provides tools for selling digital products through a creator-controlled storefront.
It can be useful when you want to build a direct sales channel instead of relying entirely on a marketplace.
Best for: Digital products and creator-owned storefronts.
Codester
Codester focuses heavily on source code, scripts, themes, app templates, and other development resources.
Best for: Developers selling code, scripts, themes, and application resources.
MOJO Marketplace
MOJO Marketplace has focused on themes, templates, plugins, and other website products.
Best for: WordPress themes, plugins, and website resources.
WrapBootstrap
WrapBootstrap specializes in Bootstrap-based website templates and themes.
Best for: Bootstrap templates and responsive website themes.
BootstrapMade
BootstrapMade provides Bootstrap templates and website resources for designers and developers working with the framework.
Best for: Bootstrap website templates.
Creative Fabrica
Creative Fabrica is a large creative marketplace covering fonts, graphics, illustrations, crafts, and other digital assets.
It can be useful if your product portfolio extends beyond complete websites.
Best for: Fonts, graphics, illustrations, and creative assets.
DesignCuts
DesignCuts focuses on curated design resources and bundles.
It is worth considering for creators who produce collections of graphics, fonts, templates, and other design resources.
Best for: Design resources and creative bundles.
UIdeck
UIdeck focuses on UI kits, landing pages, templates, and frontend resources.
Best for: UI kits, landing pages, and frontend templates.
Cruip
Cruip focuses on modern landing pages and UI resources, with products that are particularly relevant to startups and SaaS businesses.
Best for: SaaS templates, landing pages, and modern frontend resources.
One Page Love
One Page Love is primarily a website inspiration and discovery platform.
It is useful for studying landing-page trends and discovering examples of high-quality one-page websites.
Best for: Landing-page inspiration and website discovery.
Dribbble
Dribbble is primarily a design community and portfolio platform.
It can help designers showcase UI work, build professional visibility, network with other designers, and attract potential clients.
Best for: Portfolios, UI work, networking, and client discovery.
Behance
Behance is another major portfolio platform for creative professionals.
Designers can publish case studies, branding projects, website designs, UI/UX work, and other creative projects.
Best for: Portfolios, case studies, and creative work.
GitHub
GitHub isn't a traditional template marketplace, but it can be extremely useful for developers and designers creating open-source templates, components, starter projects, and design systems.
A well-maintained repository can also demonstrate technical expertise.
Best for: Code, open-source templates, components, and developer resources.
ThemesMotion
ThemesMotion takes a different approach from a traditional marketplace.
It is a discovery platform for designers, developers, freelancers, agencies, templates, and digital products.
Instead of replacing the marketplace where a creator sells a product, ThemesMotion can help bring the creator's different products, profiles, portfolio, and online presence together in one place.
For example, a creator might have a Webflow template, a Framer template, a Figma resource, a portfolio website, and a GitHub profile. A centralized discovery profile can make those different pieces easier for potential customers and collaborators to find.
ThemesMotion supports discovery across different ecosystems and can link visitors to the original platform where a product is available.
Learn more: https://themesmotion.com/
Marketplace vs. Discovery Platform
It's important to understand that not every platform in this list serves the same purpose.
A marketplace generally provides a place for customers to browse products and, depending on the platform, purchase them.
A discovery platform has a different purpose: helping people discover creators, products, portfolios, and professional work.
Both can be valuable.
A creator might sell a template through Webflow or another marketplace while using Behance, Dribbble, GitHub, social media, and ThemesMotion to increase visibility.
Which Platform Should You Choose?
Your choice should depend on what you're creating.
WordPress creators
Consider:
ThemeForest
TemplateMonster
MOJO Marketplace
Framer creators
Consider:
Framer Marketplace
Your own website
Design communities
Discovery platforms
Webflow creators
Consider:
Webflow Marketplace
Your own website
Design communities
Discovery platforms
Figma designers
Consider:
Figma Community
UI8
Creative Market
Gumroad
Bootstrap developers
Consider:
WrapBootstrap
BootstrapMade
UI-focused marketplaces
Your own website
Freelancers and agencies
If your main objective is client discovery rather than direct template sales, portfolio and professional platforms can be more important.
Consider:
Dribbble
Behance
GitHub
LinkedIn
ThemesMotion
Your own portfolio
Don't Depend on One Platform
A strong digital product strategy usually involves several channels.
For example:
Marketplace: Sell the product.
Portfolio: Demonstrate your skills.
Social media: Build awareness.
Website: Build your own brand.
Discovery platform: Help people find your work.
This approach reduces your dependence on a single marketplace or algorithm.
Final Thoughts
The best platform for selling website templates or UI kits depends on what you're creating, who your audience is, and how much control you want over the customer relationship.
Large marketplaces can provide existing demand. Specialized ecosystems can put your work directly in front of users of a particular technology. Portfolio and discovery platforms can help establish your reputation and make your work easier to find.
Rather than choosing only one platform, think about building a distribution system around your products.
Create the product, publish it where your customers already look, showcase your work, build an audience, and make it easy for people to discover the creator behind the product.
For creators whose products and professional profiles are spread across different platforms, ThemesMotion can serve as another discovery channel for bringing that work together.
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