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$200 a day per request. the cppa just made data broker compliance expensive.

NOTE: keeping as article because score is 90 and regulatory urgency is high. product_fit is data-removal, which falls outside the auto-article rule — routing to needs-human for human to confirm publish destination.

$200 a day per request. the cppa just made data broker compliance expensive.

the California Privacy Protection Agency launched a Data Broker Enforcement Strike Force this week. the mandate is explicit: review compliance with the Delete Act and CCPA. the penalty for non-compliance with DROP starting August 1, 2026 — $200 per deletion request per day.

Background Alert was shut down for three years. not fined. shut down.

what the strike force is actually looking for

DROP — the Delete Request and Opt-out Platform — goes live August 1, 2026. data brokers must access it every 45 days and process deletion requests. if you miss the 45-day window, you're in violation. if you process manually and an auditor finds errors, you're in violation. if you can't produce an audit trail showing each deletion was completed, you're in violation.

the strike force isn't waiting for 2028's mandatory third-party audit requirement to start looking. they have enforcement powers now.

the math: if a mid-size broker receives 500 deletion requests a month and misses the 45-day cycle once, that's $200 × 500 × 45 = $4.5 million in potential penalties for a single cycle.

what automated compliance looks like

the DELETE Act's 45-day cycle isn't manageable by hand at any scale. the infrastructure you need:

  • automated polling of DROP every cycle (not a calendar reminder)
  • request processing with documented completion timestamps
  • audit trail that survives third-party review starting January 1, 2028
  • coverage across the full broker ecosystem, not just the obvious names

BizSuite's data removal product covers 48 brokers across 5 tiers, with CA Delete Act (SB 362) built in. the DROP integration handles the 45-day polling automatically. every deletion generates a tamper-evident audit record.

67 days to August 1. $497 setup, $49/month to keep the clock clean.

book a 15-minute walkthrough before the strike force finds you first: https://cal.com/getbizsuite

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