manually opting out of 100+ data brokers takes 40 hours — and your data comes back anyway
Incogni covers 420+ brokers. Aura and DeleteMe are close behind. the category is validated and competitive. that means the buyer question has shifted from "should I do this?" to "which service actually keeps my data off?"
the 40+ hours of manual opt-out work is the entry point for why these services exist. but the re-appearance problem is the reason they need to be ongoing subscriptions, not one-time filings.
why data keeps coming back
data brokers pull from multiple sources on a continuous basis: public records (updated when you renew a vehicle registration, purchase property, appear in court), retailer purchase histories (sold every time a retailer updates their data partnership agreements), and scraped social media.
a successful opt-out removes your data from a broker's current dataset. it does not prevent the broker from re-acquiring your data the next time they pull from a source you're in. most brokers re-acquire within 3-6 months.
this is structural, not an oversight. the brokers' business model requires continuous data refresh. an opt-out is a deletion event, not a permanent exclusion from their pipeline.
what the August 1, 2026 enforcement date changes
California's DROP program gives individuals a single-submission global opt-out for California-registered data brokers. brokers must process DELETE requests on a mandatory 45-day cycle. civil penalties of $200/day per unfulfilled deletion request create an enforcement mechanism.
what this means practically: brokers registered with the CPPA now have a regulatory cost for ignoring opt-out requests. that's a change from the previous state where ignoring opt-outs had minimal consequences.
what it doesn't change: brokers registered outside California, brokers below the CPPA registration threshold, and the fundamental re-acquisition problem. DROP compliant deletion doesn't mean permanent deletion from future data pulls.
what automated removal actually needs to cover
the 420+ broker coverage from top competitors like Incogni exists because the realistic scope is that large. BizSuite's data-removal service covers 40+ brokers — calibrated for the tier 1-2 brokers that account for the majority of doxxing exposure and people-search traffic (Spokeo, Whitepages, BeenVerified, Intelius, and peers).
the $497 + $49/month price covers the CA Delete Act (SB 362) compliance layer built in, continuous monitoring for re-appearance, and re-filing when data comes back. the ongoing $49/month is the monitoring that turns a one-time sweep into durable removal.
the comparison question worth asking about any service: does it monitor for re-appearance after the initial removal, and how often? a service that files once and marks you "done" is a one-time product in a re-acquisition ecosystem. that's not the right model.
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