The idea for the film came from Joe Ryrie, co-founder of Smartphone Free Childhood who wondered what would happen if social media billionaires were completely honest about why they don’t want laws to change around children’s safety on the platforms.
Executive producers Dulcie Cowling and Sam Ojari worked closely with director Amber Sargent and producer Jake Young to develop a script and execution that felt hilariously but also worryingly accurate.
The film has since gone viral on social media, amassing over 100,000 views on social media and even more signatures on their petition to change the social media age.
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