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The Women in Tech Show

Product Demos with Erika Ehrli

Product demos are the theater of our industry. They engage and inspire the audience, and showcase the capabilities of a product. Erika Ehrli Director of Product Marketing at Microsoft gives an overview of how high profile keynote demos are created. We talked about story telling and the technical components of a demo. Erika also explained how a demo team is structured, what they work on, and the relation between product teams.

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