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The Women in Tech ShowThe Women in Tech Show

S4:E5 – Storytelling in Tech (Miri Rodriguez)

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Marketing and storytelling are important components of product development because they allow companies to reach their audience and share their message. Miri Rodriguez, Head of Global Intern Programs at Microsoft, explained what storytelling is and its role in brand development. Miri is the author of the book “Brand storytelling: put your customers at the heart of your brand story”.

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