Building AxonWave.store: Why We Decided to Create an Online Store Builder (and What We Learned)

Hello Dev.to community 👋

This is my first blog post on Dev.to, and I’d like to share the story behind one of our recent projects: AxonWave.store — an online store builder designed to make e-commerce simple and accessible for everyone.

The Problem We Noticed

Over the past few years, we’ve worked with small business owners, creators, and startups who wanted to sell products online. Almost all of them faced similar challenges:

Setting up an online store felt too complex
Existing platforms were expensive or overkill
Custom development required time, money, and technical skills
Many tools were not optimized for local markets and small teams

We realized that while e-commerce tools are powerful, they are not always simple.

So we asked ourselves:

What if anyone could launch a professional online store in minutes — without coding or technical knowledge? That too with affordable pricing and scalability for anyone.

That question became the foundation of AxonWave.store.

The Idea Behind AxonWave.store

AxonWave.store is a lightweight, AI-powered e-commerce platform that helps users:

Create an online store in minutes
Add products easily
Customize design without coding
Scale as their business grows

Our goal was not to compete with giant platforms, but to build something:

Simple
Affordable
Fast
Beginner-friendly

Tech Stack & Architecture

We built AxonWave.store using a modern, scalable stack:

Frontend: Modern web technologies + responsive UI
Backend: Supabse for authentication, database, and hosting
Infrastructure: Cloud-based and scalable
Design: Minimal, light-mode-first UI, multiple themes

One key principle we followed:
Build small, iterate fast, and focus on real user needs.

Challenges We Faced

Building a product is never just about coding. Some real challenges were:

1) Simplicity vs Features: Adding more features is easy — making things simple is hard.
2) UX Decisions: Non-technical users need clarity, not complexity.
3) Performance & Scalability: Even small platforms must be ready to grow.
4) Motivation & Consistency: Building a startup while managing other projects is tough — but rewarding.

What We Learned

Here are a few lessons that changed how we build products: