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Discussion on: What is Brand Safety Analysis? : A Data Nerd’s Perspective

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thebadcoder

Exactly. Associating with X now is like associating with Elon Musk as a brand! but Elon is smart since he is allowing people to monetize on the platform and that is causing influencers and celebrities to use X while maybe the bigger brands don't want to be associated with Elon's image.

Yup! Budweiser is a great example; I'm kinda jealous I did not think about that lol. I know that Pepsi used to do something similar with soccer as well. :)