I'm a friendly, non-dev, cisgender guy from NC who enjoys playing music/making noise, hiking, eating veggies, and hanging out with my best friend/wife + our 3 kitties + 1 greyhound.
Wow, super interesting post! I really enjoy this subject.
One case that's interesting to think about is Twitter... since they've been bought by Elon Musk and rebranded to X, the flavor of their brand has changed. Lotsa folks are not too happy with the new flavor. I can see the marketing professionals who advertise via Twitter kinda weighing whether to continue putting their resources there or not... BSA would probs be pretty relevant to this decision.
That said, I also hear ya that it's about more than just steering away from controversy. I'm trying to think of some of those brand/platform relationships out there. I know Budweiser had a historical relationship with the NFL for instance... when you think about old-school Superbowls, Budweiser always had these memorable campaigns. Also, they are both essentially serving a similar audience — the intersection between beer drinkers and football watchers is real, haha.
Exactly. Associating with X now is like associating with Elon Musk as a brand! but Elon is smart since he is allowing people to monetize on the platform and that is causing influencers and celebrities to use X while maybe the bigger brands don't want to be associated with Elon's image.
Yup! Budweiser is a great example; I'm kinda jealous I did not think about that lol. I know that Pepsi used to do something similar with soccer as well. :)
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Wow, super interesting post! I really enjoy this subject.
One case that's interesting to think about is Twitter... since they've been bought by Elon Musk and rebranded to X, the flavor of their brand has changed. Lotsa folks are not too happy with the new flavor. I can see the marketing professionals who advertise via Twitter kinda weighing whether to continue putting their resources there or not... BSA would probs be pretty relevant to this decision.
That said, I also hear ya that it's about more than just steering away from controversy. I'm trying to think of some of those brand/platform relationships out there. I know Budweiser had a historical relationship with the NFL for instance... when you think about old-school Superbowls, Budweiser always had these memorable campaigns. Also, they are both essentially serving a similar audience — the intersection between beer drinkers and football watchers is real, haha.
Exactly. Associating with X now is like associating with Elon Musk as a brand! but Elon is smart since he is allowing people to monetize on the platform and that is causing influencers and celebrities to use X while maybe the bigger brands don't want to be associated with Elon's image.
Yup! Budweiser is a great example; I'm kinda jealous I did not think about that lol. I know that Pepsi used to do something similar with soccer as well. :)