Applying disruptive technologies in a familiar fashion in conservative business sectors

Tim Anderson is the Vice President of Technical Operations of Kasasa, a community financial institution fintech company. Kasasa offers a suite of checking account products for which Tim runs the implementation and support team -- making sure customer data is onboarded properly.

When you serve a conservative customer base, the day to day isn’t necessarily a cutting edge revolution in technology -- it’s not about the fintech disruptive hype cycle in an industry that’s by nature conservative. What’s more, disruption doesn’t have to feel like something different. It has to feel like something familiar.

Consumers compare mobile app experiences to Uber and Lyft. More staid industries need to be ‘cutting edge,’ but relative to something the customer already uses and understands. Consumers want friendly, personalized service, across channels, that’s convenient, personalized, and consistent. Modern technology helps us get there.

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