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Discussion on: A/B tests for developers

timkor profile image
Timkor

Nevertheless, this would also be possible using load balancing, although it might require some customization.

Anyway, I use it for webshops, targeting new users. Most e-commerce websites do not have the luxery to use authentication before any actual conversion. Then this approach will work perfectly.

Good article though.

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bgadrian profile image
Adrian B.G. Author

When testing an action like Conversion sounds great, you do not even care about user as a lifetime, but rather to which version reacted better/got converted.

Beside Round Robin, the LB/Proxy can also be used to make the cohorts, for example based on country, or limit an entire Test based on a property (example country, region, language, device, mobile vs web).

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