Schemas (Structured Data) Snippets

Schemas

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Founded by Google, Microsoft, Yahoo and Yandex, Schema.org vocabularies are developed by an open community process, using the [e-mail] mailing list and through GitHub.

Demo

Page demo: Dunelm Coupon

Created by the team building todaydeals.org

Technical guidelines

You can test compliance with technical guidelines using the Rich Results Test and the URL Inspection tool, which catch most technical errors.

Format

In order to be eligible for rich results, mark up your site's pages using one of three supported formats:

• JSON-LD (recommended)
• Microdata
• RDFa