Google's United Parks of America pairs 3D artifacts with a Gemini storytelling agent. Here is how to build multi-modal brand experiences from that pattern.
Key takeaways
- On August 20, 2026, Google Arts & Culture and the National Park Service launched United Parks of America, a hub covering 60-plus parks with 150-plus stories and 30 virtual tours.
- Its standout feature, Path to Independence, is a 360-degree experience of Independence National Historical Park powered by Gemini, with audio narration and follow-up questions you can ask in context.
- Google digitized 19 copies of the Declaration of Independence, 149 eighteenth-century portraits, and more than 2,000 pages of documents, and used its Nano Banana image model to visualize 18th-century settings.
- The pattern behind multi-modal brand experiences is clear: pair immersive assets with a conversational agent, so an audience explores and asks instead of passively watching.
- Vanaxity's recommendation: start with one high-value asset and one honest agent, measure time-in-experience and questions asked, and expand only what earns attention.
📖 Read the full guide on Van Data Team → Multi-Modal Brand Experiences: The Google Parks Lesson
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