eCommerce app idea
you’ve got a general idea of what you’d like to build. Most likely, you’ve chosen one of two options. If you’ve got a regular shop or you produce goods, you may choose to develop an eCommerce app as a tool to attract more customers (check H&M or Ikea apps). The second idea is to create a platform to let others sell their goods within your digital product (amazon, WooCommerce). Keep in mind that in both options you need a website first.
come up with the general idea overview that could be presented as a Plan of action, Later, it will be transformed into a tech requirements document. Think of goods delivery issues as well as an entire business functioning too.
Target audience research
To make your eCommerce application development reasonable, you need to make sure that your service idea could be demanded. Look at your future app features and try to answer the question of who could benefit from their usage.
Portrait your target audience using such categories as their age, gender, place of living, occupation, and main interests. Think of how your product could help them in their daily activities. Do they have fears regarding your product or tasks it may solve? How your product will make their life better.
Finally, try to know if your audience is willing to pay money to get access to your digital product? How much? Selling platforms may charge sellers a commission, while brand apps got their profits out of direct sales. Consider, that your eCommerce app could be based on the existing business
Competitors analysis
In most cases, eCommerce niches are overcrowded with opponents. conduct your direct and indirect competitors analysis using data from Google, Google Play Market, AppStore.
Find out what the major competitive advantage of your market antagonists is, what promotional tools they use, how much time it takes for them to become successful. Then, list the key features of your app that will help you hit the competitors and win customers’ hearts.
Top comments (0)