Everything feels more optimistic when the sun shines, and the light lingers long into the evening. Summertime is a happy season, and as a marketer you can harness this positive energy and embrace storytelling to your brand-boosting advantage.
Many people see seasonal marketing campaigns as exclusive to annual events like Valentine's, Easter, and Christmas. But if you want to drive brand awareness and sell your products to a highly engaged audience, summer is the time to strike.
Do you want to get ahead during the sunny season? Here, we’ll look at how to create a summer marketing campaign that will drive results.
What we’ll cover here:
Why should you invest in seasonal marketing campaigns?
A step-by-step guide to launching a successful summer marketing campaign
Know your audience and their seasonal motivations
Set your summer marketing campaign goals
Select a hook to engage your audience
Choose your summer campaign toolkit
Create content and roll it out
Engage and interact with your audience
Measure performance and refine content
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