A walkthrough of the workflow in the video: Hunter.io, Kickbox, Postgres and Slack, and why it’s built in this order
Someone signs up on your site. You get a name and an email, and not much else. Is it a real business lead, or someone who used a throwaway address just to get past the form?
Most teams find out by checking each signup by hand. They look up the company, check the email and decide whether it’s worth a call. That works when there are ten signups a day. When there are hundreds, good leads sit in the database and nobody notices them.
We built a workflow in Unmeshed that does this checking for you.
When a new signup comes in, it checks that the email and name look right, then saves the person to your database straight away. After that, Hunter.io finds the company behind the email and how many people work there, and Kickbox checks whether the address is a free or throwaway one.
A work email at a real company is marked high value, and your team gets a Slack alert. A Gmail or disposable address is marked low value. Either way, every signup is saved with its company details, so you can always go back to it.
And if one of the lookup tools is down, the signup is still saved. A lead shouldn’t get lost just because an outside service had a bad day.
Setup takes about 15 minutes. Grab the template here.
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