Google is testing virtual business cards in search results that show up when a person’s name is searched for.
Now rolling out in India, Google’s new ‘people cards’ let individuals highlight themselves in search results like never before.
For searchers, it can be challenging to find information about specific people if they don’t have a strong online presence.
Google aims to address these challenges with people cards:
Today, we are solving these challenges with a new feature called people cards. It’s like a virtual visiting card, where you can highlight your existing website or social profiles you want people to visit, plus other information about yourself that you want others to know.
People cards are designed for business professionals, performers, influencers, entrepreneurs, job hunters, freelancers, or anyone looking to grow their presence online.
The prime purpose of people cards is to allow individuals to have a public profile on Google Search that will be displayed on top of all results. It was initially spotted as profile cards in February.
Google claims that with people cards, it is aiming to provide “helpful and reliable information” to the public. Thus, it gives the option to all users to flag abuse, impersonation, or even low-quality content, if they find anything odd through people cards. The search giant is also touting to have a combination of human review and automated techniques in place to flag policy violating content. Furthermore, only one people card is allowed per Google Account to limit fake profiles.
Individuals who have already created their cards on Google have the ability to opt-out of the experience anytime. In case of people who share the same name, Google Search will show multiple modules.
To make sure people find reliable and helpful information, the tech giant has put together several protections and controls. It has also added safeguard mechanisms to protect against offensive content.
There is a feedback button with the help of which users can identify and report low-quality information or a card that they believe was created by an impersonator.
For people looking to find someone on Search with their name, the card will be available. There will be a module with the name, profession and location which users can tap to see their card.
For people who share the same name, the Search will show multiple modules. The unique information will help users distinguish between different individuals to find accurate information.
To create your own people card, sign into your Google Account and search for “add me to Search”. You'll now see a prompt saying, “Add yourself to Google Search.” Tap that prompt and then you'll be asked to provide your phone number that will be verified through a six-digit unique code to begin the process.
Google said that for every new card, the user must authenticate the account with a unique mobile number. He/she will have complete control of the information to be included on the card and can opt-out of the experience anytime, which will stop their details from appearing in Search.
Image credit:Google Image search
How to create your People Card on Google Search
Step 1: To create a People Card, users will first need to sign in to their Google Account, search for their name on Google Search
Step 2: Tap on the "add me to Search" option that appears on the page
Step 3: Upload an image of yourself from your Google account, add a description and links to social profiles or websites. You can even include your phone number or email address if you want it on your virtual visiting card
Step 4: Tap on the "save" option and that's it.