Or rather? The NEXT CityMapper!
Here is a non exhaustive; by no means empirical but equally, hopefully, a useful list of points to note.
We are talking here, less about the tech and more about their viral branding. That is especially apt, today, as #ELONMUSK tries to buy #TWITTER. The man who said he did not invest in marketing anymore? Is on the cusp of buying one of the world's greatest marketing devices. And in THAT context? It is worth thinking about the #CITYMAPPER phenomenon.
A: They are associated, especially on YouTube with:
I: SAVING MONEY ON TRAVEL!
II: Up to the minute tech news;
IE, CityMapper is not necessarily the ‘story’ but it is PART of said story, always. As in: manifesting the daily changes in tech, using those in its own conversation, such that ANY item on mobility /AI/Tech WILL eventually get to CityMapper as part of that.
Iii: Founder is _*part *_of the story; he has made travel and transport and location PART of why he is where he is;
his passion; his choice to birth the product FROM East London as HQ/Ground zero of his pitch.
_B: They have a CONSISTENT NARRATIVE. _
A story. Yes, the details can adapt and change.
But both genesis and development of the application appear organic, born from a thread of inspiration?
In fact: THEY DRIVE THE PROGRESS OF OTHERS!
As in they do not simply USE Apps or one area but INTEGRATE development of /feedback on apps in general whilst keeping to a specific remit.
Can other companies clone that success? OF COURSE! HERE is one that is going in for the same territory and advancing, daily.
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