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Discussion on: Why Getting Customer Feedback Is So Painfully Hard?

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Anna Kuzma

Great post, Khushbu! So many pain points covered. In our company (SaaS) we also ended up with a conclusion that customers are willing to leave feedback and feature requests, and we should provide them an easy way to do it. So we created a public feedback community portal to collect and manage customer feedback (based on a tool similar to UserVoice). Plus we also publish the development roadmap to make our customers feel important and let them know that their feedback is heard and acted upon.