I like browsing social media.
Not just one app — I jump between Twitter, Instagram, LinkedIn, Reddit… constantly. Open one, scroll a bit, switch, repeat.
At some point, I thought:
why not keep everything in one place?
So I built an iOS app where I can open multiple social media accounts side by side and switch between them quickly.
No deep problem. No big startup idea.
Just something I personally wanted.
💡 Step 1: Validating the Idea (on Reddit)
Before building anything, I posted the idea on Reddit and asked:
“Would anyone be interested in testing this?”
Around 25 people said yes.
That was enough validation for me.
So I told them:
👉 “Wait, I’m building it.”
🛠 Step 2: Building + Getting Testers
Once the app was ready, I reached out to all 25 testers.
Apple requires email + name for closed testing, so I asked them to share that.
Reality check:
- 25 interested
- 15 actually responded
- 10 gave real feedback
The rest? Busy, disappeared, or just didn’t follow up 😅
Lesson: Interest ≠ commitment.
Still, those 10 people gave really useful feedback.
🔓 Step 3: Open Testing
After improvements, I switched to open testing (public link, no email required).
Result:
- ~15 new users installed the app
- A few gave feedback
Less friction = more users.
💰 Step 4: Launch
Finally, I launched the app with a discounted in-app purchase.
Here’s the launch post (with the offer):
👉 https://www.reddit.com/r/iosapps/s/BNKokQK58A
I also gave:
👉 Free lifetime access to all testers (even those who didn’t give feedback)
⏱ Timeline
Total time: 6–8 weeks
Built using Flutter
💸 The Result
I made…
$30 😂
🤔 Was It Worth It?
Honestly, yes.
- I learned how real users behave
- I saw the gap between interest and action
- I understood App Store friction
- And I genuinely enjoyed the process
Thanks for reading :)
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