The term video marketing may sound like it refers to the process of recording and sharing videos, but it actually encompasses far more than that.
Marketing videos are more than just what they look like; they can be designed to convey different messages and persuade potential customers in different ways based on who you’re trying to reach and why you’re trying to reach them.
Video marketing also doesn’t have to end at the last click of your mouse—with an AI video marketing platform, your video can continue engaging with viewers even after they’ve finished watching it!
What is An AI Video Marketing Platform?
There are so many new advancements in the world of video marketing that it can be hard to keep up. In the past, marketers used to have to create their own videos and then promote them on social media.
The problem with this process is that it's time-consuming and expensive. Nowadays, marketers are turning to artificial intelligence (AI) for help in this process.
There are now a number of companies offering AI video marketing platforms that allow you to upload your pre-existing videos or come up with new ones that will automatically be posted to social media for you and marketed across various channels, including YouTube, Facebook, Instagram, and Twitter. These services also offer analytics so you can track how well your videos are performing.
Why do we need an AI Marketing Platform?
Video marketing is a form of digital marketing that has grown exponentially over the past few years. The latest statistics show that in a few years, videos will account for 80% of all web traffic.
However, creating quality content is difficult and time-consuming. This leaves many marketers in a tough spot where they have to either hire professionals to do it for them or spend hours doing it themselves.
Fortunately, there are now AI video marketing platforms like Synthesia.io which make the process easier and more efficient. These new tools provide users with everything they need to create professional-quality videos with just one click - from filming to editing, to publishing on social media and Youtube.
How does it work and how can we benefit from it?
AI-powered video marketing software allows users to automatically generate videos based on their content. For example, a user can upload a blog post, and the platform will automatically create an animated video that matches the tone and style of the post.
This process saves time and increases quality by eliminating the need for manual intervention. In addition, AI-based software is learning how to make more sense out of new content in real time. As it does so, it's able to provide even better recommendations for matching content with videos in order to improve engagement rates.
For example, Synthesia.io includes dozens of AI avatars (modeled from real actors) that can read any text in multiple languages. Check out this Synthesia.io review to learn more.
Will AI Video Marketing Platforms Take Over How We Produce Videos?
AI video marketing platforms are going to play a huge role in the way we produce and distribute videos. Video content is currently the most popular type of content on social media, and it doesn’t look like that trend will slow down anytime soon.
But what if there was a platform for marketers to create quality videos quickly and easily? That’s where an AI-based video marketing platform comes in.
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