Most prospecting starts with a company filter. Industry, headcount, country. Then you stare at the list and try to think of something relevant to say.
I've had better luck flipping the order. Pick the software first, then go after the companies that already run it. A list of 100 companies in "SaaS, 10 to 50 people" tells you nothing about whether they'd care. A list of 100 companies running the tool your product plugs into tells you your first question before you've written a word.
It also changes who you write to. The person who set up the tool, often a founder or an admin at a small company, knows its gaps. They'll answer, or tell you plainly it's not a problem for them. Both save time. Mention the tool, ask the question, stop.
If you'd rather skip the research, StackShortlist has lists of companies by the technology they use, across 3,500+ technologies: https://stackshortlist.dev
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