A simple way to build a better B2B lead list: start from the technologies a company's website already runs.
If you sell a Shopify app, your best prospects are Shopify stores. If you offer Stripe consulting, look for sites using Stripe. The fit is usually much tighter than a broad industry or headcount filter.
A few things that help:
- Pick one technology per list so your message can be specific.
- Look for a named person, like a founder or admin, instead of a generic inbox.
- Keep the list small at first, around 100 companies, and learn from the replies.
How do you build your first lists?
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