Are you writing product copy like engineering documentation, not sales material?
Probably, you are making the three mistakes below:
Mistake #1: You're Listing Features, Not Benefits
You describe what your product does. Users care about what it does for them.
Instead of "Advanced AI-powered analytics dashboard," try "See which customers will churn before they leave." Don't list technical specs. Show the outcome users get.
Your features should make users think "I need this."
Mistake #2: You're Speaking Geek, Not Human
You use words like "optimize," "leverage," and "streamline." Normal people don't talk like that.
Say "makes your work faster" instead of "optimizes workflow efficiency." Write like you're explaining to your mom. She's smart, but she's not a developer.
Drop the buzzwords. Use simple language.
Mistake #3: You're Not Solving Their Pain
You focus on how cool your product is. Users want their problems solved.
Start with their frustration: "Tired of losing customers without knowing why?" Then show your solution. Make it about them, not you.
Address their 3 AM worries directly.
Stop writing like a manual. Start writing like a human who understands other humans' problems.
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