How to Calculate ROI on Flippa Listings (Free Google Sheets Template)

If you buy and sell websites on Flippa, you know the biggest headache: valuing a listing correctly.

Most buyers guess. A listing shows $2,000/month profit — you bid $15,000 and hope. But what if maintenance costs eat your margin? What if you can't sell for 8 months?

Here's the system I built: a Flippa Asset Flip ROI Calculator in Google Sheets.

The 5 Numbers You Need

1. Ask price — what the seller wants ($20,000?)
2. Monthly net profit — from the listing, but be conservative
3. Transfer fee — Flippa charges ~15% on a sale
4. Time to flip — how many months you'll hold (usually 3-9)
5. Your sell price — what you think you can flip it for

Plug those in, and the sheet calculates:

• Total acquisition cost (including fees)
• Holding costs (hosting, maintenance)
• Gross profit on sale
• Risk-adjusted ROI (with a discount factor)
• Annualized ROI — the real metric that matters

Example: Content Site Flip

Inputs: Ask $5,000 | Offer $4,000 | Monthly profit $800 | Sell for $7,500 after 5 months

Results: ROI = 55% | Annualized = 132% | Breakeven price = $5,325

Now you can decide with confidence.

Get the Template

I built this as a Google Sheets product — pre-filled formulas, example data, and a "Max Bid" calculator. If you want a copy:

👉 Flippa Asset Flip ROI Calculator — Google Sheets ($27)

It's ready to use instantly. Save it, duplicate tabs for each listing, and build your flip pipeline.

No affiliation with Flippa. Just a tool I wish I'd had earlier.